The First Baby Playbook · for first-time mums · your baby's first years
The exact playbook first-time mums use to know what's normal, get through the sleepless nights, and stop second-guessing every decision.
Your first baby, and no idea what you're doing? The First Baby Playbook is the month-by-month plan, so from day one you know what's normal, how to handle sleep and feeding, what to watch for, and what to ignore, instead of drowning in everyone's conflicting advice. Nobody hands you a manual. This is the closest thing.
Start the Playbook — ₦13,700Research and data-backed · Yours to keep · 30-day guarantee
Is she feeding enough? Why won't he sleep? Is this normal?
The baby and toddler years are one long string of small, constant questions. Is she gaining the right weight? Should he be crawling by now? Is it time to start solids, and with what? Why is bedtime a battle again? You Google at 2am and get ten answers, half of them contradicting the other half.
Then there is everyone else. Your mother did it one way. Your mother-in-law did it another. The aunties have opinions, the WhatsApp groups have opinions, the woman at the market has opinions, and almost none of it was asked for. Some of it is kind. A lot of it is out of date. All of it lands on you, and you are the one who has to decide.
Underneath the noise is a quieter fear. What if you are doing it wrong? What if your child falls behind and you miss the signs? Wanting to raise a thriving, happy child, and to feel sure you are doing right by them, does not make you anxious for no reason. You just want to know you are on the right track.
You are learning a brand-new job with no handover, on little sleep, with a crowd of voices telling you what to do. That is a lot to carry, and you do not have to sort it out alone.
Every first-time mum feels this. You will not figure it out alone.
"Every small change made me wonder if I was doing something wrong. One person said my baby should be doing more, while someone else said I was expecting too much. The Playbook helped me understand what was typical for her age and stopped me comparing her to every other baby."
"My son was not crawling when some babies in my group already were, and I started to panic. The milestone guide helped me understand the range of what can be typical and what signs were worth discussing with his paediatrician. I felt informed instead of frightened."
Real words from real women. Experiences differ from one person to the next.
A calmer way through
One trustworthy playbook, in five parts
The First Baby Playbook walks you through the early years in five parts: know what's normal, get through the sleepless nights, feed with confidence, read the milestones without the panic, and keep your baby safe and know when to call the doctor. You get the tools to follow it, a private community of mums at exactly your stage, and clear answers when you need them. No conflicting advice, no judgment, no one selling you fear. Just steady guidance that takes you from second-guessing every decision to sure of yourself.
Straight guidance, without the conflicting advice
Every child grows at their own pace, and the milestone charts are a guide, not a race. We help you understand what is typical at each age and what is worth a closer look, so you can filter the noise and trust your own judgment instead of the loudest relative. When something needs real attention, a missed milestone, a feeding or growth worry, or anything that does not sit right with you, we point you straight to your paediatrician. And on the two things that matter most for safety, we do not cut corners: our sleep guidance follows official safe-sleep advice, and we always tell you to learn infant first aid and call for help in an emergency. We explain and support. We never diagnose, treat, or replace your child's doctor.
Everything in your First Baby Playbook
Five parts, one keep-forever playbook, walking the whole journey: is this normal → sleep → feeding → milestones → when something's wrong.
- Part 1 — Is This Normal?
The reassurance behind almost every worry: the normal ranges for poop, rashes, crying, weight, and behaviour, what is common at each stage, and what is worth a call. Worth ₦16,000 - Part 2 — Sleep.
Why your baby won't sleep, age-appropriate schedules and naps, and gentle ways to help, all built around safe-sleep guidance. It helps you get through the sleepless stretch; it will never promise your baby sleeps through the night. Worth ₦16,000 - Part 3 — Feeding & Solids.
Milk and formula, how much and how often, starting solids and first foods, and the fussy-eating stage, without the ten contradictory answers. Worth ₦16,000 - Part 4 — Milestones, Growth & Behaviour.
What to expect and roughly when (smiling, rolling, sitting, crawling, walking, talking), growth charts explained (a guide, not a race), plus the toddler-years stuff no one warns you about: tantrums, toilet training, speech, and teething. Worth ₦14,000 - Part 5 — When Something's Wrong, and Keeping Baby Safe.
Common illnesses (fever, cough, vomiting, rash, constipation) and when to see a doctor or go in now, how to soothe a crying baby, and the safety essentials: safe sleep, choking and infant first aid, babyproofing, and vaccinations. It helps you recognise and act. It is never a substitute for a first-aid course or your doctor. Worth ₦14,000 - Lifetime community access, plus an education-only assistant.
A private, gently moderated circle of mums at exactly your stage, yours for good, with no judgment and no unasked-for opinions, and a private education-only assistant for the small 2am questions that always points anything urgent to your paediatrician. Worth ₦20,000
If you bought each piece on its own: ₦96,000
Yours today for ₦13,700
You save ₦82,300 — about seven times the value, and it is yours to keep.
Who guides you
Real research, not internet myths
Everything in the playbook is built on trusted research and real data. When something needs your child's own doctor, we say so plainly. We would rather point you to real care than keep you scrolling through contradictory advice at 2am. Confidence comes from good information and steady support, not from guessing.
How it works
Start at your stage
Get the whole playbook and resource library straight away, and jump to the month and stage your baby is in right now.
Sleep, feed, and read the signs
Work through sleep, feeding, and what's-normal for your stage, so you handle the daily questions instead of Googling them at 2am.
Ask, and stay safe
Lean on the community and the education-only assistant for the small questions, and know exactly when something belongs with your doctor.
This is for you if
- It is your first baby, at any stage in the early years
- You want to feel confident you are on the right track
- Sleep and feeding are wearing you down and you want a plan
- You are tired of conflicting advice and unasked-for opinions
- You want to know what's normal, and what actually needs a doctor
- You would value mums at your stage and a professional to ask
This is not for you if
- Your child needs urgent care, please contact a doctor or clinic now
- You are looking for a replacement for your paediatrician
- You want someone to diagnose or treat a specific concern for you
When to see a doctor comes first. This is education, community, and support, not medical care. If your child needs urgent attention, or you are worried about a missed milestone, feeding, or growth, contact your paediatrician or clinic, and in an emergency call your local emergency number. Our sleep guidance follows official safe-sleep advice, and for choking and other emergencies we tell you to learn infant first aid and get help fast, never treat it as a substitute for a first-aid course or a doctor. We help you understand what is typical and when to seek care. We never diagnose, treat, or replace your child's doctor.
A year from now
If nothing changes
Another year of 2am Googling and ten answers that contradict each other. Another round of the aunties, the WhatsApp groups, and the market woman all telling you something different. The same quiet fear that you are getting it wrong and might miss a sign. Same worry, same second-guessing, more tired.
Or you start today
You know what is typical for the month you are in and what is worth a closer look. You get through the sleepless nights, filter the noise, ask better questions, and have mums at your stage plus an assistant for the small ones. You know exactly when something belongs with your doctor. One payment of ₦13,700, yours to keep.
From the mums
What mums say
Real words from real women. Experiences differ from one person to the next.
"Every small change made me wonder if I was doing something wrong. One person said my baby should be doing more, while someone else said I was expecting too much. The Playbook helped me understand what was typical for her age and stopped me comparing her to every other baby."
"Starting solids felt more complicated than it should have. I kept getting different advice about what to introduce, how much to serve, and what to avoid. The first-foods guide gave me a simple place to begin and helped me approach feeding with much more confidence."
"My son was not crawling when some babies in my group already were, and I started to panic. The milestone guide helped me understand the range of what can be typical and what signs were worth discussing with his paediatrician. I felt informed instead of frightened."
"The hardest part was filtering everybody's advice. My mum, my mother-in-law, friends, and WhatsApp groups all had different answers. The Playbook gave me one calm reference point and helped me make decisions based on my child instead of the loudest opinion."
"I appreciated that the Playbook did not treat milestone charts like a competition. It helped me understand what to observe and made it clear when a concern belonged with our doctor. That balance made the information feel trustworthy."
"Bedtime had become a daily argument, and I felt like I had tried everything. The routine planner helped me notice where our evenings were breaking down and build something simple enough for us to follow consistently."
Start The First Baby Playbook
One payment for all five parts — Is This Normal?, Sleep, Feeding & Solids, Milestones, Growth & Behaviour, and When Something's Wrong & Keeping Baby Safe — plus lifetime community access and the education-only assistant. All yours to keep.
This is the early-bird price for our first members. It rises to ₦19,700 once the first spots are gone.
Early-bird price
Worth ₦96,000
₦19,700 standard · save ₦82,300 today
Is this normal · sleep · feeding · milestones · safety · community · yours to keep
Start the Playbook nowEducational program. Not a substitute for medical care.
No pressure
Try it for 30 days
Go through the Playbook and put it to use. If you do and it still is not right for you, tell us within 30 days and we will refund you in full. No lock-in, no long contract, and nothing to cancel. If you are not sure yet, start with the free parenting tools on the site and join when it feels right. We would rather you come when you are ready than feel rushed.
Questions mums ask
Is this medical care?
Does it cover safe sleep and choking?
My baby is not hitting a milestone yet. Will this fix it?
My child is already a toddler. Is it too late to start?
What if it is not for me?
You do not have to know it all. You just need a playbook.
Everyone will have an opinion. You get one calm, honest plan, and mums who have been there beside you.
Start the Playbook — ₦13,700P.S. Second-guessing yourself does not mean you are a bad mum. It means you care. This is for first-time mums who care and want to feel sure.
Planning the whole journey?
Get all four programs and save
The Complete Motherhood Journey bundles this with the other three stages, from trying to conceive to the toddler years, for the price of three: ₦39,700. Pay once, own it all.
See the Complete Motherhood Journey →