The First Baby Playbook · for first-time mums · your baby's first years
The exact playbook first-time mums use to know what's normal, get through the sleepless nights, and stop second-guessing every decision.
Your first baby, and no idea what you're doing? The First Baby Playbook is the month-by-month plan, so from day one you know what's normal, how to handle sleep and feeding, what to watch for, and what to ignore, instead of drowning in everyone's conflicting advice. Nobody hands you a manual. This is the closest thing.
Start the Playbook for ₦5,700Research and data-backed · Yours to keep · 30-day guarantee
Is she feeding enough? Why won't he sleep? Is this normal?
The baby and toddler years are one long string of small, constant questions. Is she gaining the right weight? Should he be crawling by now? Is it time to start solids, and with what? Why is bedtime a battle again? You Google at 2am and get ten answers, half of them contradicting the other half.
Then there is everyone else. Your mother did it one way. Your mother-in-law did it another. The aunties have opinions, the WhatsApp groups have opinions, the woman at the market has opinions, and almost none of it was asked for. Some of it is kind. A lot of it is out of date. All of it lands on you, and you are the one who has to decide.
Underneath the noise is a quieter fear. What if you are doing it wrong? What if your child falls behind and you miss the signs? Wanting to raise a thriving, happy child, and to feel sure you are doing right by them, does not make you anxious for no reason. You just want to know you are on the right track.
You are learning a brand-new job with no handover, on little sleep, with a crowd of voices telling you what to do. That is a lot to carry, and you do not have to sort it out alone.
Every first-time mum feels this, and you do not have to work it out alone.
"Every small change made me wonder if I was doing something wrong. One person said my baby should be doing more, while someone else said I was expecting too much. The Playbook helped me understand what was typical for her age and stopped me comparing her to every other baby."
"My son was not crawling when some babies in my group already were, and I started to panic. The milestone guide helped me understand the range of what can be typical and what signs were worth discussing with his paediatrician. I felt informed instead of frightened."
Real words from real women. Experiences differ from one person to the next.
What is in your First Baby Playbook
The playbook has five parts. They run from "is this normal?" to keeping baby safe, and you keep all of it.
- Part 1: Is This Normal?
It gives the normal ranges for poo, rashes, crying, weight and behaviour, shows what is common at each stage, and says what is worth a call. Worth ₦16,000 - Part 2: Sleep.
It explains why your baby won't sleep, with schedules and naps for each age and ways to settle your baby at night, all built around safe-sleep guidance. It helps you get through the sleepless stretch, and it never promises when your baby will sleep a full night. Worth ₦16,000 - Part 3: Feeding & Solids.
It covers milk and formula, how much and how often, starting solids and first foods, and the fussy-eating stage, in one set of answers. Worth ₦16,000 - Part 4: Milestones, Growth & Behaviour.
It shows what to expect and roughly when (smiling, rolling, sitting, crawling, walking, talking) and explains how to read growth charts. It also covers what no one warns you about in the toddler years: tantrums, toilet training, speech and teething. Worth ₦14,000 - Part 5: When Something's Wrong, and Keeping Baby Safe.
It covers common illnesses (fever, cough, vomiting, rash, constipation) and when to see a doctor or go in now, how to soothe a crying baby, and the safety essentials: safe sleep, choking and infant first aid, babyproofing, and vaccinations. It helps you recognise and act. It is never a substitute for a first-aid course or your doctor. Worth ₦14,000 - Lifetime community access, plus an education-only assistant.
A private, moderated circle of mums at your stage, with no judgement and no unasked-for opinions. The education-only assistant answers the small 2am questions and sends anything urgent to your paediatrician. Yours for good. Worth ₦20,000 - Bonus: The Girlies app.
Add Girlies to your phone's home screen and open your Playbook and the baby tools from one icon. It keeps what you save on your phone, and the tools work even when you have no data. Included
If you bought each piece on its own: ₦96,000
Yours today for ₦5,700
You save ₦90,300, and it is yours to keep.
Tools to use with the Playbook
Every tool here is in the Girlies app with your Playbook, ready on your phone even without data. Use them as you follow the plan.
Choose what you would do in everyday parenting moments and get your result.
Which Nigerian Parent Are You?
Guess how a Nigerian mum finishes the sentence before your four tries run out.
Finish Mummy’s Sentence
Private. Stays on your phone.Test familiar newborn beliefs and read the explanation after each answer.
Old Wives’ Tales: Baby
Guess when babies reach common milestones, then see the published age ranges.
Baby Milestone Guess
Both parents tick the newborn moments they have lived through and compare cards.
New Parent Bingo
Choose an origin, see what each name means and create your naming card.
Baby Name Explorer
Tap Feed, Sleep or Diaper and it saves the time.
Baby Feeding and Sleep Tracker
Choose your baby's age to see a day of feeds, naps and play.
Baby Routine Planner
Enter your baby's date of birth to see every visit.
Baby Vaccination Tracker
Tick each food your baby tries and see your progress.
First Foods Planner
Choose an age and see what many babies do around then.
Baby Milestone Tracker
Tick each safety check as you finish it at home.
Baby Safety and Babyproofing Checklist
Tick your questions and print the list for the baby's clinic visit.
Paediatric Visit Questions
How it works
Start at your stage
Get the whole playbook and resource library straight away, and jump to the month and stage your baby is in right now.
Sleep, feed, and read the signs
Work through sleep, feeding, and what's-normal for your stage, so you handle the daily questions instead of Googling them at 2am.
Ask, and stay safe
Lean on the community and the education-only assistant for the small questions, and know exactly when to take something to your doctor.
This is for you if
- It is your first baby, at any stage in the early years
- You want to feel confident you are on the right track
- Sleep and feeding are wearing you down and you want a plan
- You are tired of conflicting advice and unasked-for opinions
- You want to know what's normal, and what actually needs a doctor
- You would value mums at your stage and a professional to ask
This is not for you if
- Your child needs urgent care, please contact a doctor or clinic now
- You are looking for a replacement for your paediatrician
- You want someone to diagnose or treat a specific concern for you
When to see a doctor comes first. This is education, community and support. It is not medical care. If your child needs urgent attention, or you are worried about a missed milestone, feeding, or growth, contact your paediatrician or clinic, and in an emergency call your local emergency number. Our sleep guidance follows official safe-sleep advice, and for choking and other emergencies we tell you to learn infant first aid and get help fast, never treat it as a substitute for a first-aid course or a doctor. We help you understand what is typical and when to seek care. We never diagnose, treat, or replace your child's doctor.
A year from now
If nothing changes
Another year of 2am Googling and ten answers that contradict each other. Another round of the aunties, the WhatsApp groups, and the market woman all telling you something different. The same quiet fear that you are getting it wrong and might miss a sign. Same worry, same second-guessing, more tired.
Or you start today
You know what is normal for the month you are in and what needs a closer look. When the aunties and the market woman say one thing and the group chat says another, you have one plan to check it against. You have mums at your stage and an assistant for the small questions. You know exactly when to take something to your doctor. It is one payment of ₦5,700, and it is yours to keep.
From the mums
What mums say
Real words from real women. Experiences differ from one person to the next.
"Every small change made me wonder if I was doing something wrong. One person said my baby should be doing more, while someone else said I was expecting too much. The Playbook helped me understand what was typical for her age and stopped me comparing her to every other baby."
"Starting solids felt more complicated than it should have. I kept getting different advice about what to introduce, how much to serve, and what to avoid. The first-foods guide gave me a simple place to begin and helped me approach feeding with much more confidence."
"My son was not crawling when some babies in my group already were, and I started to panic. The milestone guide helped me understand the range of what can be typical and what signs were worth discussing with his paediatrician. I felt informed instead of frightened."
"The hardest part was filtering everybody's advice. My mum, my mother-in-law, friends, and WhatsApp groups all had different answers. The Playbook gave me one calm reference point and helped me make decisions based on my child instead of the loudest opinion."
"I appreciated that the Playbook did not treat milestone charts like a competition. It helped me understand what to observe and made it clear when a concern belonged with our doctor. That balance made the information feel trustworthy."
"Bedtime had become a daily argument, and I felt like I had tried everything. The routine planner helped me notice where our evenings were breaking down and build something simple enough for us to follow consistently."
Start The First Baby Playbook
One payment covers all five parts: Is This Normal?, Sleep, Feeding & Solids, Milestones, Growth & Behaviour, and When Something's Wrong & Keeping Baby Safe. It also includes lifetime community access and the education-only assistant. All yours to keep.
This is the early-bird price for our first members. It rises to ₦13,700 once the first spots are gone.
Early-bird price
Worth ₦96,000
₦13,700 standard · save ₦90,300 today
Includes all five parts, the community and the Girlies app.
Start the Playbook nowEducational program. Not a substitute for medical care.
No pressure
Try it for 30 days
Go through the Playbook and put it to use. If you do and it still is not right for you, tell us within 30 days and we will refund you in full. You pay once. There is no subscription and nothing to cancel. If you are not sure yet, start with the parenting tools on Wholesome Girlies and join when it feels right. We would rather you come when you are ready than feel rushed.
Questions mums ask
Is this medical care?
Does it cover safe sleep and choking?
My baby is not hitting a milestone yet. Will this fix it?
My child is already a toddler. Is it too late to start?
What if it is not for me?
Whose advice do you follow when everyone has an opinion about your baby?
This playbook is one plan for sleep, feeding and milestones, with mums who have been there beside you.
Start the Playbook for ₦5,700P.S. Second-guessing yourself shows that you care. This is for first-time mums who care and want to feel sure.
Planning the whole journey?
Get all four programs and save
The Complete Motherhood Journey bundles this with the other three stages, from trying to conceive to the toddler years, for the price of three: ₦16,700. You pay once and keep all four.
See the Complete Motherhood Journey →